Cheresse Pentella

With a career that began in the magazine industry in Miami, Cheresse drew on her skills of strategic marketing campaigns and out-of-the-box thinking to lead the magazine into many firsts giving it an edge on the competition. This was where Cheresse started to get a feeling for the fast-paced lifestyle and entrepreneurial ways which would ultimately lead her to run her own business: CHERESSEINK. CHERESSEINK was a creative, marketing, public relations and events firm that had a variety of clientele for over 7 years. She has talent in establishing strategic marketing and sales strategies, campaigns, style and product design, launches, brand building, team management and promotions. She is skilled in creating memorable, experiential events for consumers and promoting them through multi-media channels: social media, TV, YouTube, print, podcasts, email and digital campaigns for maximum exposure. Successful in managing and negotiating key account relationships and large-scale projects to elevate sponsorship opportunities. 

Clients were B2C and B2B along with clients included in Fortune 100 and 500 companies: 

Anheuser-Busch, MassageLuXe and FaceLuXe, BMW, DELL, Ameristar and Harrah’s Casinos, Saks Fifth Avenue and Neiman Marcus.  

Credited with creating major events including: LVN2B WELL “Wellness” Week, COSMOCON, Beauty Bosses & Brunch, Face Fitness, B Seen on the Blvd, Mr. Irrelevant Event and The Downtown Food Rave.

Partners she has worked with: Andre Leon Talley, Joe Zee, Ken Downing, Alex Badia and Catt Sadler.

It may have been a given to land at Neiman Marcus, as an Executive heading up their Marketing, Public Relations and Events in Newport Beach.

Overall Cheresse is an accomplished marketing executive with 19 years of valuable experience and talent. She is a seasoned, collaborative and dynamic leader, skilled in managing both direct and indirect reports, motivating them to achieve aggressive goals and objectives.

Being in the retail industry provided an understanding of omni channels along with promotions, transfers, brand partnerships, up-in-coming designers and products, buying processes and more.

up in an industry of advertisers, fashionistas,  and fuzing brands together led to developing brand partnerships.

Successes:

• Product & Marketing Campaigns

• Influencer Engagement

• Strategic Planning & Partnerships

• Customer Experience Expertise

• Brand Marketing & Awareness

• Social Media Platforms Savvy

• Public Speaking

• Video, You Tube & Podcast Experience

• Strategic Planning & Partnerships

• Team Management

Most current work includes the following:

Produced first ever COSMOCON, World Of Tom Ford NYFW Live Feed Fashion Show

Fashion panel with Andre Leon Talley, former editor-at-large for Vogue magazine

Fashion commentary with Joe Zee & Catt Sadler 

Bubbly, Brunch & Bloggers, IBE & Trending Beauty Influencer campaign + other                            Digital Media and Influencer Activations

Cheresse is instrumental in getting designers, celebrity chefs, media and stylists for presentations and partnerships and will create long lasting memorable moments. campaigns and events.